Services

We specialize in appeals to grow your nonprofit.

Annual Giving Appeals

Creating your appeals doesn’t have to be hard or time consuming. Together, we can develop appeals that engage your donors and speak to your unique mission. Carmel & Associates focuses on the personalization needed to reach your donors and customizes each step of the process to your organization’s message.

Special appeals for segmented audiences

Sometimes, your message needs to reach specific audiences within your donor base. We take time to work through the strategy needed for your specialized campaign and prepare your written content to help you work efficiently. There is no limit to the number of segmentations you can create for your appeals. We work together to get it right, all while saving you time.

Annual fund appeals within a capital campaign

Annual giving is the lifeblood of your organization so it makes sense to create a plan to protect it during a capital campaign. Together, we can craft your annual giving campaign so that it is integrated within your capital campaign with a goal of growing as you seek support from major donors.

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Case Studies

Here’s what we have been able to do for our clients, we can’t wait to help you:

Case Study #1: Achieve Giving Day Success

Background

A small private school in Philadelphia had been running a month-long giving campaign for a few years. Their dollars raised had stagnated and their constituents were not responding.

The Goal

We were tasked with increasing dollars raised while engaging constituents and bringing back an energy that had been lost over the years.

The Strategy

We engineered a strategic shift to a single giving day. This created a sense of urgency with constituents. We also changed the messaging from one of need to that of school pride and a celebration of the community. We would appeal to donors’ identity, sense of self and their connections to the school.

The Result

Unprecedented success. In a mere day, they raised over $88,000, greatly exceeding the prior years monthly total of $16,000.

Case Study #2: Go Beyond the Annual Fund Goal While in a Capital Campaign

Background

A school in New York with a strong annual giving program was beginning a capital campaign building project.

The Goal

Create an integrated annual giving campaign that would maintain the current level of annual giving over the course of the capital campaign.

The Strategy

We created appeals highlighting the importance of annual giving as it directly related to the success of the campaign. We leaned into transparency, shared financial figures of the capital project and highlighted how annual giving factored into current and future plans.

The Result

The school exceeded the annual fund goal by 18 percent during the first year of the campaign.

Case Study #3: A Winning Segmented Appeals Strategy

Background

We partnered with a large preK through 12th-grade school on a unique fundraising endeavor – a segmented campaign within their annual fund, aimed at parents of graduating seniors.

The Goal

Create a strategy that could be implemented year over year to achieve high participation despite competing financial demands on constituents.

The Strategy

We employed a multifaceted approach including events with an educational emphasis, personalized email outreach, tailored direct mail appeals, volunteers for peer to peer solicitations and a phone-a-thon.

The Result

Incredible success! Every targeted constituent made a meaningful gift. The school continues to implement our strategies, consistently achieving participation rates of 94% and above for each term.

Contact Us

Elevating causes, empowering communities.

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